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Technology Content Writing Case Study

Background

The client is a new product company and has created a cutting-edge data analytics platform.

The founding team had an older data analytics consulting and services company. They first started working with MarketAxis for content writing of knowledge articles and blog posts for their services company website.

They needed a team of writers who could write on the subject of data analytics, creating articles that would appeal to their target audience while also being optimized for their SEO keywords.

The selected MarketAxis on the basis of our content samples.

This partnership worked out really well and we were able to produce all the content required for their content calendar and optimized for or their target keywords. Our writers delivered over 40 articles within 2 months.

While their new data analytics platform was in development, the customer started speaking to us about the content required for the website of this new product.

This was a very good validation of the quality and commitment that we had  displayed during the previous assignment.

It was an exciting time as they showed us the ‘sneak peeks’ of the product. 

We worked on the website content, incorporating creative headlines, and body text. We articulated the product benefits, then detailing the features. 

During this project, our content team worked as an extension of the client’s team, coordinating with the product, marketing, and design managers.

New Product

Results

Thanks to selecting us as their content writing partners, the company focused on the product development and launch, and could get their website up and running within a very challenging schedule.

We then began work on blog articles for social media and SEO, and ideas for social media engagement.

We continue to support the client with content for the website and social media.

Next Steps

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