When Brands Take a Stand: What Works and What Doesn’t
As consumers become more influenced by beliefs and seek out brands whose messaging resonates with their values, brands will need
Finding your Brand Voice – Building Trust and Defining Your Brand
Our guest blogger Marcus Hardaker writes What is Brand Voice? After research and a lot of studying, it has come to my
Do Brands Need to Modify Their Voice or Tone During Global Crises?
When brands communicate with audiences, they don’t just present dry facts. The emotion and personality that’s infused in their content