Are you leveraging Social Media channels such as LinkedIn, Facebook, Instagram and Twitter to build your brand, network with valuable business contacts and generate sales leads?
Or are you spending some time pottering around them everyday, with no fixed plan or outcomes?
Or are you frustrated at getting nothing from them, so barely even trying any more?
If you answered ‘yes’ to my first question, congratulations! You can still enjoy the rest of this blog post, and send in your comments, sharing your experiences and best practices.
But if, like most of the people I know, you answered yes to my second or third question, then maybe you need to change your approach to Social Media. I’ll still say congratulations, because you are reading the right blog post. I believe I can help you make Social Media marketing work for you, by better defining how you want it to work.
So start creating your ‘Personal Social Media Charter’. You can start typing it right away, or writing it down.
The purpose of this Personal Social Media Charter is to define what you want your Social Media channels to deliver to you. In my work with many business leaders, I have found that creating this charter helps them to focus on the outcomes and the strategic results from time spent on Social Media. Next, it helps to define what activities need to be done at what frequency.
By writing it down as a personal charter, it becomes a commitment to oneself, and with a well defined purpose.
Let me explain. I will cover the 5 points that I consider essential in the charter.
So we’re done with the 5 key aspects that go into most charters. Now, depending on what specifics you have entered for the points above – against each point, write down ‘to achieve this, I will…’
Of course, this will depend on the specific objectives you have listed.
For example, if you have said that you want to build thought leadership in blockchain technology, then maybe in your ‘to achieve this, I will…’, you would enter that you will write one blog post or article about blockchain every week.
So now, your charter consists of your 5 objectives, with specifics defined, as well as the tasks that you need to do, to achieve them.
This gives a strong focus, defined objectives and an activity calendar to your Social Media efforts. Once you have this rolling along, you can start analyzing the results, and then fine-tuning your efforts so that they become more effective.
Do try this, and let me know whether you find it helpful. If you need any help with defining the tasks that will help you to achieve your objectives, do reach out to us.
August 23, 2019