Creating Powerful Marketing Content

Creating Powerful Marketing Content

This is a unique module designed for:

• Managers with a responsibility to create marketing content for products or services
• Content creation managers at marketing or advertising agencies
• Entrepreneurs who work on content creation
• Bloggers/ copywriters/ PR professionals

For brand building or lead generation, content needs to be effective and engaging and touch a chord with the target audience. As the marketplace is increasingly global, your content also needs to be world class. In order to retain mind-space content has to be published often and regularly.
This makes content creation a highly demanding activity – with a need for speed, engagement, quality and volume.

Types of content:
eMailers, websites, social media posts, infographics, brochures, newsletters, eBooks

Concepts:

• Planning: Defining the target audience, objectives and strategy
• Structure: Title, openings, body, call-to-action, closings
• Language: Elegance, tone, correctness
• Images: How to use images effectively and create infographics
• Quality: Proofreading

This workshop has been conducted as an open program in Pune and a corporate training for the Ador Group.