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Esha has over 17 years of experience in marketing that includes strategy, branding, advertising and communication, loyalty, visual merchandising, lead generation and management across US and India. She has held leadership positions with two of India’s pioneering retail brands - Shoppers’ Stop and HyperCITY. She has the capability to build brands from scratch, continuously invigorate them in the face of competition and protect their integrity and positioning in the minds of consumers. In the USA, Esha has worked with several B2B companies, spearheading their marketing, demand and lead generation strategy. She is a certified Salesforce Pardot consultant and have identified and implemented several marketing automation solutions like Pardot and Act-On for various companies based on their business needs. Esha is the mom to a hyper-energetic daughter and keeps her cool through meditation and chanting. Esha is a certified Salesforce Pardot Consultant.
In a long and rather chequered career, Suhasini has been an entrepreneur, corporate employee and a British Government official! She has consulted B2B organizations, especially technology companies, right from start ups to MNCs. Her last employment was as CMO of an IT Services company, prior to which she was Director, British Trade Office, Pune, with UK Trade & Investment. Suhasini is the author of the first ever story to unfold entirely as Facebook posts - It's Complicated. Her hobby is abstract and landscape painting and she is also the primary caregiver to 5 cats. Suhasini received the citation of '100 most influential marketing technology leaders' at the World Marketing Congress held in Mumbai in December 2015 Suhasini was qualified as a 'Certified Corporate Director' by the Institute of Directors in 2015
A strategist and tactician in equal measure, Anupriya has over 20 years of experience, including a decade of international work in Dubai. A versatile digital expert with experience across digital marketing, content creation and ecommerce, she also has entrepreneurial experience in a small start-up setting.
Anupriya holds a Masters degree in Psychology and a certification in Creative Communications from Mudra Institute of Communications, Ahmedabad (MICA).
She is a Google Ads Certified Professional, and is an empanelled Digital Marketing trainer with Manipal University. She is also a certified Digital Strategy Trainer for Google’s Digital Unlocked programme - an initiative by Google, FCCI and ISB aimed at helping CXOs of SME businesses harness digital strategies for business growth. At MarketAxis, Anupriya creates strategic plans for digital spends, ensures optimization of client budgets and devises sound strategy based on analytics and insights.