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Marketing Communication for Technology
Brands

Communicating the USPs of a technology product or service in such a way as to impact the target audience can be a challenging task. As the MarketAxis team has particular expertise in this area, we also conduct training to help technology marketers.

Participants learn:

  • How to articulate technology offerings.
  • Benefits and Features
  • Various types of marketing collateral – their use situations and style

We have conducted this module at Persistent Systems, and at public workshops under the Winning Edge series, in Pune and Bangalore.