Delivering Clarity: Custom
Market Research Services
Align strategic and operational decisions with buyers’ behavior, attitudes, and perceptions.
Expertise
We understand your business objectives and define the insights we’re seeking. Then we choose the methodology, design the questionnaire, and select the sample size.
We can leverage digital platforms to target specific profiles across geographies. At present, our in-person interview studies are offered only in India.
Why Research?
Product Strategy
With research, you can validate product or service concepts before investing in product development. You can also prioritize those features that matter most to potential buyers.
Retention
Measure customer satisfaction to gauge whether customer retention will be high, or there's danger of losing customers to competitors. Do a detailed survey or a spot Net Promoter Score type estimate.
Marketing
Test market new ads, promotions, campaigns and messages to increase marketing effectiveness.
Channel Strategy
Identify sales channel partners based on business profile and interest.
Sample Projects
New Product Strategy for a Consulting Firm
A well-established firm in corporate learning and development was looking to refresh their product offerings. We conducted in-depth interviews of current, past and potential customers, as well as lost accounts, for insights about various concepts. We recommended which products were most likely to succeed, and finetuned features based on user priorities.
Voice of the Consumer for a Healthtech Startup
A stealth mode tele-medicine startup needed to understand consumer attitudes to create the business strategy for the future. Our qualitative research of target consumers helped to shape their business model, features and positioning.
Market Opportunity for an Industrial Product
A plastic manufacturing company selling to the automotive sector was looking to target new sectors. Our research helped to establish the opportunity, competition, distribution channel and pricing strategy.