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    Leveraging Generative AI in your Marketing Strategy for 2024

    It’s an exciting time to be a marketer, as each day we discover that the boundaries of what tech can do keep stretching. To keep pace with this evolving business landscape and stay ahead of competition, it’s vital we appreciate the transformative potential of generative AI for B2B marketing in 2024. We will be going beyond the basics – though we may have just tested the waters by using ChatGPT for content creation – and start applying gen AI tools across various marketing processes.

    Suhasini Kirloskar spoke with Dr Amey Pangarkar, PhD in Digital Marketing and an AI expert in this video chat. Dr Pangarkar highlighted key applications that B2B businesses should prioritize in the coming year.

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    Versatile Applications of Generative AI: A Marketer’s Dream Come True
    The iterative nature of generative AI, where the tools continuously learn and improve based on user inputs and prompts, mean that they will be more useful to us with each passing day.

    • Content Creation: From blog posts and articles to social media content, AI can generate high-quality content tailored to specific audiences and SEO best practices.
    • SEO: AI can analyze your content and suggest improvements to boost your search engine optimization.
    • Podcast Production: Scriptwriting, editing, and even music composition can be handled by AI, streamlining the podcast creation process. Creators can free up their time to focus on guest interviews and content strategy.
    • Video Editing: AI can automate tedious tasks like scene trimming, transitions, and even adding captions, making video editing a breeze. The reduction in video production time boosts the productivity of marketing teams.
    • Graphic Design: Eye-catching visuals are essential for any marketing campaign, and AI can help you create them without needing design expertise. Marketing and content teams are using AI to generate social media graphics and website banners.

    These are just a few examples of ways in which marketing professionals have leveraged the power of generative AI to streamline marketing efforts and achieve impressive results. These indicate the vast potential of this technology for B2B businesses of all sizes.

    AI-powered Customer Segmentation: Know Your Audience Like Never Before

    Looking ahead to 2024, there is immense potential in AI-powered customer segmentation tools that can help businesses understand their customer demographics, behavior, and preferences in granular detail. By segmenting your audience based on these insights, you can create targeted marketing campaigns that resonate with each segment, leading to higher engagement and conversion rates.

    Marketing Analytics: A Holistic View of Your Brand in the Digital Age
    The emergence of powerful marketing analytics tools that aggregate data from various online platforms, such as social media, websites, and marketing automation tools is also an exciting space. These tools provide a holistic view of your brand sentiment, website performance, and campaign effectiveness, allowing you to make data-driven decisions and optimize your marketing strategies for maximum impact.

    AI based marketing analytics tools can track brand mentions across social media platforms, identify negative sentiment, and quickly address customer concerns. This helps brand managers improve brand reputation and build stronger customer relationships.

    What’s Next: Embrace AI or Risk Falling Behind
    B2B marketers could proactively integrate generative AI into their strategies in 2024 and those who fail to do so risk falling behind their competitors who are already reaping the benefits of this transformative technology. AI is not meant to replace marketers, but rather to augment their capabilities and empower them to achieve greater results.
    With the right approach and guidance, any B2B business can leverage the power of generative AI to achieve marketing success in 2024 and beyond.

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