Events offer a variety of opportunities to build brand awareness and enhance brand value.
A great way to increase your network of contacts, events help to break down barriers you may encounter when trying to reach new prospects.
Speaker slots at conferences, seminars or webinars help to build thought leadership among your target group.
Participating in an event can be a large investment of time, effort and money. We help you to get a good ROI on this investment. The first step is to create a list of events that are relevant for your target market. Then these events need to be analyzed - what are the brand building opportunities and what are the costs? With this data, we create a list of events that would be most impactful for us. Then we identify all the ways in which we can participate - ranging from simply attending as a delegate, to being a sponsor, or pitching for speaker slots. Finally, your event calendar should contain a mix that optimize your budgets and maximize visibility and networking opportunities.
There are many different ways in which you can participate in an event, and each takes careful planning and execution. To start with, we need to plan how we will participate - whether as delegates, or speakers, or sponsors, or exhibitors. Marketing collateral such as brochures or product samples, as well as gifts or giveaways will be needed. Branding elements such as banners will need to be designed and produced. The team that will represent your brand will need to plan and prepare. We help you to handle each of these aspects systematically.
Follow Ups and Analytics
Once you've got a chance to shake hands with dozens or even hundreds of people at an event, it's very important that these interactions be systematically entered into a CRM, and used for further sales and marketing. We help you to send follow up communications, and put a drip marketing plan in place for contacts generated from events. We also help with analytics to determine which events have worked best for you.