Event Management Case Study
Background and Objective
In 2022, our client Pragati Leadership underwent a repositioning exercise, and we created a clear and strong positioning statement of Inspiring Leadership | Successful Organizations. Branding and marketing initiatives to convey this positioning were launched through multiple channels. There was a need to make this message more memorable, and reach out to new audiences.
We recommended an annual awards program to create a strong association of Pragati with this tagline. The Inspiring and Successful Leadership Awards or ISLA, were instituted in 2022, and in the first year, were presented online. Some of India’s top business leaders were awarded, and expressed their appreciation of the ISLA awards. The first in-person awards program was held in September 2023 in Mumbai, India.
We were very clear that ISLA would be an authentic and well-respected award, and winners would be selected by an eminent jury. ISLA would build brand awareness and brand equity for Pragati Leadership, and create strong relationships and collaboration with many partner organizations.
Held at the Jio World Convention Center, ISLA 2023 was a celebration of leadership and included a Chief Guest address about India’s strides in infrastructure development, and a short presentation on leadership through Bollywood songs.
Over a hundred CXOs and CHROs of corporates in Western India attended.
- Relationship forged with over 100 corporate leaders.
- Brand mentions that led to millions of views of the Pragati brand.
- Strong association with Inspiring Leadership and Successful Organization was reinforced.