Content Creation and
Great content writing, professional design and smart marketing
We’re great at writing blog posts, brochures, website content, emailers, case studies and white papers. Is there anything we’ve forgotten? Remind us!
How We Add Value
- The most qualified content writers are assigned to your project; specialists in a particular technology or domain, if needed.
- Our writers study your product or service offering and your content creation objectives.
- Our approach is based on the context; how this content piece fits into your Marketing plan and business objectives.
- We study your target audience and competitors and ensure that you are correctly positioned.
- The messaging is evolved so as to articulate the value of your offering, and create the desired impact in the target audience.
- Our strength lies in our ability to articulate complex concepts in a manner that viewers will best relate to.
- We adhere to global standards of quality for your content.
- We follow a structured approach to briefing, writing, draft reviews, editing, design and publishing.
- Content created once is repurposed for different applications and platforms so as to gain the maximum impact.
- For example, a longer white paper can be summarized as a shorter blog post, or converted into an infographic as a snapshot.
- The content is published and shared to support marketing initiatives such as SEO, Social Media Marketing or Adwords.