Download the Content Strategist's Playbook by Suhasini Kirloskar
7 strategic aspects, 28 action items and 12 measurable benefits
A valuable guide for a brand manager or agency, this playbook covers the important ingredients that go into defining the content strategy. Read how to work with your brand voice, target audience personas and deliver content through all stages of the buyer journey to close more deals. Manage content budgets, calendars and teams. And see all the ways in which your brand and business will gain.