Smart Ways of B2B Lead Generation in 2023
At the start of this year, we observe almost bewildering economic and political realities that will shape businesses. How will
SagarMala – Connecting the Indian Coastline for Economic Benefits
Under the Ministry of Shipping, the SagarMala project aims to improve the Indian logistic sector. The primary aim of this
UDAN – Boosting Economic Development by Opening the Skies
The UDAN (Ude Desh ka Aam Nagrik) scheme of the Ministry of Civil Aviation completed five successful years. It was
ONDC – Social e-commerce Initiative for Small Businesses
Open network for digital commerce (ONDC) is a Government of India initiative to provide decentralized access to small businesses. It
India Stack – Game Changing Innovation for Financial Inclusion
Aadhar provided easier access for Indians to open a bank account. Combined with this unique identity, today 2.2 billion digital
Steps to Use Business Ecosystems for B2B Growth
The simplest kind of B2B sale is direct, meaning that you sell your product or service to your customer and
How Chatbots are Transforming Marketing
Our guest blogger, Ian Bailey, writes Over the past 15 years, artificial intelligence has played an ever-increasing role in the Digital
When Brands Take a Stand: What Works and What Doesn’t
As consumers become more influenced by beliefs and seek out brands whose messaging resonates with their values, brands will need
5 Steps to Creating Social Media Brand Ambassadors Throughout Your Organization
Suhasini Kirloskar Social media is a key piece in the marketing plan of most B2B brands, and for good reason. Research