ONDC – Social e-commerce Initiative for Small Businesses
Open network for digital commerce (ONDC) is a Government of India initiative to provide decentralized access to small businesses. It
India Stack – Game Changing Innovation for Financial Inclusion
Aadhar provided easier access for Indians to open a bank account. Combined with this unique identity, today 2.2 billion digital
Steps to Use Business Ecosystems for B2B Growth
The simplest kind of B2B sale is direct, meaning that you sell your product or service to your customer and
How Chatbots are Transforming Marketing
Our guest blogger, Ian Bailey, writes Over the past 15 years, artificial intelligence has played an ever-increasing role in the Digital
When Brands Take a Stand: What Works and What Doesn’t
As consumers become more influenced by beliefs and seek out brands whose messaging resonates with their values, brands will need
5 Steps to Creating Social Media Brand Ambassadors Throughout Your Organization
Suhasini Kirloskar Social media is a key piece in the marketing plan of most B2B brands, and for good reason. Research
5 Tips for Using Webinars Effectively in B2B Marketing
Our guest blogger Rajat Gupta writes It's important to create marketing plans but sometimes the plans have other plans! 2020 saw
Finding your Brand Voice – Building Trust and Defining Your Brand
Our guest blogger Marcus Hardaker writes What is Brand Voice? After research and a lot of studying, it has come to my
Do Brands Need to Modify Their Voice or Tone During Global Crises?
When brands communicate with audiences, they don’t just present dry facts. The emotion and personality that’s infused in their content