Strategic positioning for b2b
How brands can be unique and memorable
Over 65% of B2B business CEOs are not happy with the way their business is positioned on their own websites. A recent survey we conducted found this problem across product and services companies, in technology, consulting, media and other sectors.
Do you feel this pain?
'We do great work, but don't seem to articulate it.' 0
'Our business has evolved, we do much more than we say we do.' 0
'We need to define how we are different.' 0
'Are we really connecting with our target audience when we communicate?' 0
How does MarketAxis help with B2B positioning?
The outside-in approach
Understanding the target audience. Defining the offering and its benefits for users.
Study the competitive landscape
What are others saying and doing? Defining our competitive advantage.
Craft the message
What is our Positioning? Crafting the message, the elevator pitch, the USPs, the benefits and features.
B2B doesn’t mean boring!
Our B2B positioning
work has delivered real benefits
Differentiated brands that are perceived to be premium, even in crowded market segments. Clarity and consistency in messaging. Higher levels of audience engagement, as positioning is based on understanding customer perspectives.