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Content Strategy and Planning
in B2B Marketing

The secret to success in marketing today

The Why,
What and How of Content

For digital marketing, social media, and SEO to really deliver results, a well thought out content strategy is essential. Start with defining specific goals for content. Then choose your content themes, pillar content, and topic clusters, based on audience research and buyer personas. And finally, create your content creation machinery, starting with a content audit, putting together a team, and a content calendar.

Content helps B2B marketers to achieve specific goals

Brand awareness 0
Educate audiences 0
Build credibility and trust 0
Demand and lead generation 0

Work With Our Content Strategists

content strategist

Goals and Metrics

Defining SMART goals for content creation and marketing

content strategist

Buyer Personas

Start with the macro - audience research, market intelligence, and then gather micro-insights on buyer personas.

market research

Content Themes, Pillars, Clusters

Synthesize buyer persona insights and SEO targets to decide content themes, pillar content and topic clusters.

content strategist

Your Content Machinery

A content creation process, publishing and promotion according to a structured content calendar.

B2B doesn’t mean boring!

Create your winning
content strategy today

We work as your content strategy partners and take ownership of the entire process. We provide training for professionals aspiring to be content strategists - classroom training for corporate clients, or online training on the Udemy platform.

More Resources

  • A workshop that helps participants to learn content creation skills. Covers planning, structure, writing, images and quality standards for eMailers, websites, social media posts, infographics, brochures, newsletters, eBooks
  • Creating Powerful Marketing Content workshop. 
  • Why Your Business Needs a Content Strategist
  • Blog post.

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