Content Strategy and Planning
in B2B Marketing
The secret to success in marketing today
What and How of Content
For digital marketing, social media, and SEO to really deliver results, a well thought out content strategy is essential. Start with defining specific goals for content. Then choose your content themes, pillar content, and topic clusters, based on audience research and buyer personas. And finally, create your content creation machinery, starting with a content audit, putting together a team, and a content calendar.
Content helps B2B marketers to achieve specific goals
Brand awareness 0
Educate audiences 0
Build credibility and trust 0
Demand and lead generation 0
Work With Our Content Strategists
Start with the macro - audience research, market intelligence, and then gather micro-insights on buyer personas.
Content Themes, Pillars, Clusters
Synthesize buyer persona insights and SEO targets to decide content themes, pillar content and topic clusters.
B2B doesn’t mean boring!
Create your winning
content strategy today
We work as your content strategy partners and take ownership of the entire process. We provide training for professionals aspiring to be content strategists - classroom training for corporate clients, or online training on the Udemy platform.
- We offer a comprehensive course for professionals to learn how to become content strategists specialized in B2B marketing
- How to Become a Content Strategist: Online Training and Corporate Workshops on B2B Content Strategy and Planning
- With a winning content strategy in place, you need professional content creation, too.
- See our work in content writing, design and content marketing
- A workshop that helps participants to learn content creation skills. Covers planning, structure, writing, images and quality standards for eMailers, websites, social media posts, infographics, brochures, newsletters, eBooks
- Creating Powerful Marketing Content workshop.
- See our research and content writing work for a leading healthcare chain in the Gulf region.
- Healthcare content writing case study.
- Read our work for a US-based data analytics software product company.
- Technology content writing case study.