• MarketAxisConsulting

    Bold Ideation

    & Proven Techniques

    B2B Marketing Strategy | Services | Training

  • MarketAxisConsulting

    Create a distinct

    Brand Identity

    Communication and content that makes your brand stand out

About MarketAxis Consulting

An expert team that successfully delivers a variety of challenging outcomes

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With MarketAxis Consulting as your partner, you get a team of experts skilled in all B2B Sales and Marketing essentials. We offer solutions tailored to your specific objectives and market realities. We enable businesses of all sizes to pursue winning strategies, proven techniques, and best practices.

Our expertise spans branding, positioning, market research, channel development, digital marketing, social media marketing, lead generation, content marketing, and event management. We have worked for clients in the USA, Canada, Australia, the UAE, Singapore, and India across a wide range of sectors, including IT, AI, data analytics, healthcare, financial services, management consulting, industrial products, and education.

Our Services

Strategy - MarketAxisConsulting

Strategy

Work with us to get insight through market research, define a go-to-market strategy, create a strong brand and positioning.

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B2B Growth Essentials - MarketAxisConsulting

B2B Growth Essentials

This 6-session program covers the strategies and techniques essential for B2B growth, sales, and marketing.

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Strategy - MarketAxisConsulting

Services

We take ownership of your marketing plan, or specific marketing activities such as channel partner recruitment, etc

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Content - MarketAxisConsulting

Content Strategy

Sign up to create an effective content strategy course on Udemy and build the best content strategy for your brand.

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Set the right direction

B2B Marketing Strategy

Define your positioning and go-to-market strategy based on user insights, market trends, and competition analysis.

From structured market surveys to creative ideation, we walk every step of the way with you.

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B2B Marketing Strategy

Smart tactical execution

B2B Marketing Services

Accelerate your go-to-market by getting our team of experts to execute your marketing plan, or some elements of it.

We provide outsourced marketing services for channel partner recruitment, event management, digital marketing, lead generation, social media, SEO and content marketing.

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B2B Marketing Services

The sure path to growth

B2B Growth Essentials Program

What hampers the growth of small and mid-sized businesses? Our founder, Suhasini Kirloskar, has consulted many such businesses and identified exactly what they need to do to grow sales. These strategies, techniques, templates, and processes are all available to you in this intense,
6-session program.

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For B2B content strategists

Planning in B2B Marketing

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.

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Repositioning- MarketAxisConsulting

Repositioning and brand building

lead to growth in awareness and lead generation.

MarketAxis worked with a 3-decade-old consulting company that was facing intense competition and shrinking market share.

We started with a repositioning exercise based on internal brainstorming, market surveys, and competitor analysis.

The new positioning helped the company to create a strong, differentiated, and memorable proposition.

We then created and executed a 360-degree marketing plan spanning events, social media, thought leadership content, outbound marketing, and SEO. This is helping this customer to see growth in brand awareness, social media engagement, website traffic, and leads.

Brand building and lead generation

help to achieve targets.

MarketAxis was retained by a mid-sized company in industrial goods.

While there was a strong desire to grow, there was no structured approach to managing the sales pipeline and generating leads.

We have helped this customer to build the brand on social media and generate leads from outbound marketing.

We have implemented a CRM and created a healthy sales pipeline to drive growth targets.

Lead Generation - MarketAxisConsulting

Folks ask whether we do traditional or digital marketing. My answer? We do what it takes.

Suhasini Kirloskar
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heading

What people are saying

our happy customers

At Blue Umbrella Software, we work in highly specialized areas in IT. When we needed to create marketing collateral, it was a challenge to find an agency that could understand and appreciate our technology offerings, and communicate them in a clear and engaging manner. When we started working with Suhasini, we found that she had an understanding of our industry, as well as creative ideas.

We were able to quickly create marketing collateral that articulated our service offerings in a unique way. We appreciate the speed and proactive approach of the MarketAxis team.

Rajesh Bhalerao

Founder, Blue Umbrella Software

Suhasini helped our senior managers at Persistent gain an understanding of key marketing concepts and their application to the technology industry in India and abroad..

She has deep and wide experience she drew on, in addition to industry examples.

Dr. Ashok Korwar

Management Consultant and Mentor to senior management

We have been working with MarketAxis for over 2 years now on creating a new brand. We have found their ideas and approach customer-centric and innovative.

They are easy to work with and very co-operative. We would be glad to continue to work with them on further assignments.

Anu Wakhlu

Chairperson and Director, Pragati Leadership

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Rajesh Bhalerao

Founder, Blue Umbrella Software

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Dr. Ashok Korwar

Management Consultant and Mentor to senior management

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Anu Wakhlu

Chairperson and Director, Pragati Leadership

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Find strategies and techniques to build your
B2B brand and grow sales

Join the B2B Growth Essentials Program to
learn proven approaches used by top organizations.

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