Rajesh Bhalerao
Founder, Blue Umbrella Software
With MarketAxis Consulting as your partner, you get a team of experts skilled in all B2B Sales and Marketing essentials. We offer solutions tailored to your specific objectives and market realities. We enable businesses of all sizes to pursue winning strategies, proven techniques, and best practices.
Our expertise spans branding, positioning, market research, channel development, digital marketing, social media marketing, lead generation, content marketing, and event management. We have worked for clients in the USA, Canada, Australia, the UAE, Singapore, and India across a wide range of sectors, including IT, AI, data analytics, healthcare, financial services, management consulting, industrial products, and education.
Work with us to get insight through market research, define a go-to-market strategy, create a strong brand and positioning.
Learn MoreThis 6-session program covers the strategies and techniques essential for B2B growth, sales, and marketing.
Learn MoreWe take ownership of your marketing plan, or specific marketing activities such as channel partner recruitment, etc
Learn MoreSign up to create an effective content strategy course on Udemy and build the best content strategy for your brand.
Learn MoreDefine your positioning and go-to-market strategy based on user insights, market trends, and competition analysis.
From structured market surveys to creative ideation, we walk every step of the way with you.
Learn MoreAccelerate your go-to-market by getting our team of experts to execute your marketing plan, or some elements of it.
We provide outsourced marketing services for channel partner recruitment, event management, digital marketing, lead generation, social media, SEO and content marketing.
Learn MoreMarketAxis worked with a 3-decade-old consulting company that was facing intense competition and shrinking market share.
We started with a repositioning exercise based on internal brainstorming, market surveys, and competitor analysis.
The new positioning helped the company to create a strong, differentiated, and memorable proposition.
We then created and executed a 360-degree marketing plan spanning events, social media, thought leadership content, outbound marketing, and SEO. This is helping this customer to see growth in brand awareness, social media engagement, website traffic, and leads.
MarketAxis was retained by a mid-sized company in industrial goods.
While there was a strong desire to grow, there was no structured approach to managing the sales pipeline and generating leads.
We have helped this customer to build the brand on social media and generate leads from outbound marketing.
We have implemented a CRM and created a healthy sales pipeline to drive growth targets.
At Blue Umbrella Software, we work in highly specialized areas in IT. When we needed to create marketing collateral, it was a challenge to find an agency that could understand and appreciate our technology offerings, and communicate them in a clear and engaging manner. When we started working with Suhasini, we found that she had an understanding of our industry, as well as creative ideas.
We were able to quickly create marketing collateral that articulated our service offerings in a unique way. We appreciate the speed and proactive approach of the MarketAxis team.
Founder, Blue Umbrella Software
Suhasini helped our senior managers at Persistent gain an understanding of key marketing concepts and their application to the technology industry in India and abroad..
She has deep and wide experience she drew on, in addition to industry examples.
Management Consultant and Mentor to senior management
We have been working with MarketAxis for over 2 years now on creating a new brand. We have found their ideas and approach customer-centric and innovative.
They are easy to work with and very co-operative. We would be glad to continue to work with them on further assignments.
Chairperson and Director, Pragati Leadership
Founder, Blue Umbrella Software
Management Consultant and Mentor to senior management
Chairperson and Director, Pragati Leadership
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